Foto de Cristina Oliver

Cristina Oliver

Senior Designer | Business, Strategy and Innovation

cristina-oliver.com

About

Senior Designer with 12+ years of experience spanning UX/UI design, branding, and creative direction. My professional journey has evolved from hands-on digital design towards a broader focus that blends user-centered methodologies with business objectives.
Currently I'm strengthening my expertise in design strategy, innovation, and leadership. I leverage my extensive background in UX/UI to help organizations define clear priorities, align stakeholders, and design experiences that create measurable impact. With a balance of hands-on skills and growing leadership capabilities, I aim to guide teams and projects towards solutions that are both meaningful for users and valuable for businesses.

Work Experience

2017 — Now

Senior Designer at Sinartis

Lausanne, Switzerland

  • Co-lead the design department, steering strategic design decisions that align stakeholders and clients and guiding +100 projects to successful delivery.
  • Translating insights into UX/UI for web & mobile products (websites, e-commerce, intranets, apps and landing pages), resulting in 30% increase in engagement and conversion.
  • Defined design processes and streamlined workflows, reducing design project timelines by 25%.
  • Co-lead the facilitation of design-thinking workshops that clarify product vision, prioritise features and align stakeholders, cutting decision time.
  • Drive brand refresh projects for selected clients, ensuring visual consistency across platforms and boosting brand recall.

2015 — 2017

Freelance Product Designer / Frontend developer

Lausanne, Switzerland

  • Designing digital products and brand identities for clients internationally.
  • Project management, wireframing, research, UX, UI and front-end development.
  • Collaborated with leadership teams to translate high-level business vision into actionable design strategies.
  • Facilitated ideation sessions that shaped product direction and defined key user journeys.
  • Advocated for user-centered design influencing decision-making processes.
  • Coordinated with internal stakeholders to ensure consistency across brand and digital touchpoints.

2013 — 2015

Designer at BBC (British Broadcasting Corporation)

London, United Kingdom

  • Design of digital experiences and motion graphics for all News programs at BBC as part of a big team of designers.
  • Developed impactful visual storytelling that reached millions of viewers globally.
  • Close coordination with producers, journalists, and fellow designers, ensuring clarity, accuracy, and visual coherence in high-visibility, time-sensitive news environments.

2011 — 2013

Designer / Motion Graphics at PremierComms

London, United Kingdom

  • Created visual assets, mockups and motion graphics across print and digital channels.
  • Gained experience collaborating with marketers, ensuring visual consistency in campaigns.
  • Learned to work within brand guidelines while contributing fresh creative ideas to client projects.
  • Built strong foundations in design execution while progressively taking ownership of client relationships.

2009 — 2010

Report maker / Production assistant at TV3

Copenhagen & London

I supported the team by preparing and coordinating audiovisual content, assisting in the creation of segments, conducting research, and collaborating closely with journalists and producers to ensure efficient workflow.

Academic background

2024 — 2025

Postgraduate in Business Innovation and Design Leadership

Elisava, Barcelona

2011 — 2012

Master in Graphic Moving Image

University of the Arts, London

2006 — 2009

BA Audiovisual Communication

University of Barcelona

2002 — 2006

BA Art History

University of Barcelona

Skills

Design & Strategy
  • Design Leadership & Mentoring
  • UX Strategy
  • Design Thinking / Co-creation Workshops
  • Innovation & Digital Transformation
Tools & Methods
  • Figma, Adobe Creative Suite, Jira, Slack
  • Wireframing & Prototyping
  • CMS (WordPress, Magento, Drupal)
Soft skills
  • Strategic vision
  • Creative problem solving
  • Team collaboration
  • Business oriented storytelling
  • Empathy & User-Centric Mindset
  • Cross-functional communication

Languages

Native
Catalan
Native
Spanish
Full proficiency
English
Full proficiency
French
Basic proficiency
German