logos perujo
Sevillana perujo
What is it?

Al-Andalus is an organization with a prestigious flamenco dance school. They run two academies in Switzerland, one in Geneva and one in Lausanne.

What did I do?

Branding: logo, color palette, typography, patterns, imagery

guitarrista-perujo

For the logo they wanted to play with the name of the organization layed out in three lines and include also the name of the two teachers running it: “Flamenco Perujo”. The insertion of the design inside a red square makes the link with Switzerland and its flag.

pattern perujo
posters-perujo

I chose a classical color palette, taking the colors originally assigned to spanish culture and flamenco music. Those are usually red, black and yellow.

I designed all the assets needed for the new identity, including business cards, stationery and posters.

Mock-up web perujo

Software used

Illustrator, Photoshop